Why Boomers Are Moving Closer to Their Grandkids — And What It Means for Today’s Housing Market 👨👩👦🏡
If you’ve been watching real estate trends lately, you may have noticed a growing wave of Baby Boomers packing up and moving—not to the beach, not to golf communities, and not to 55+ condos in Florida… but closer to family and grandkids. This shift is reshaping neighborhoods, demand patterns, multi-generational housing, and even new-construction trends.
In fact, a recent study from the National Association of Realtors® found that family proximity is now the #1 reason Boomers relocate, beating out weather, downsizing, and affordability (External sourcing placeholder—adjust citation after publishing source links).
Families aren’t just reconnecting; they’re redefining how and where they live. Let’s unpack what’s driving it, why it matters, and how Boomers can make the move with strategy and confidence.
Why This Trend Matters So Much Right Now 🚀
The housing market is shifting in major ways. While Millennials dominate first-time purchases, Boomers still control more than 40% of all U.S. homes owned outright and have the strongest cash-buying power in the market. When they move, they move intentionally—and the ripple effects are huge.
This trend matters because:
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It affects inventory levels—Boomers holding paid-off homes reduces supply.
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It increases demand in suburban school-district communities.
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It expands demand for multi-gen and in-law suite designs.
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It shifts wealth through inter-family support and caregiving roles.
The market isn’t just changing in sales volume; it’s changing in lifestyle expectations.
Key Trends & Data Shaping Boomer Moves 📊
A few major statistics are driving this trend:
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Over 70% of Boomers prefer to live within driving distance of family (AARP).
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1 in 5 homes now house multiple generations, the highest rate in modern history (Pew Research Center).
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Boomers made up the largest share of repeat homebuyers last year, according to NAR.
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Many Boomers are selling larger homes and buying smaller, newer builds closer to where grandkids attend school.
Meanwhile, rising childcare costs for Millennial and Gen-X parents mean grandparents often step in. Many families see the move as mutually beneficial—less daycare expense, more family support, more time together.
Understanding Boomer Motivations ❤️
While everyone’s story is different, a few motivations keep showing up:
1️⃣ More Time With Grandkids (The #1 Emotional Driver)
Forget retirement clichés—we’re entering an era where family closeness outweighs beachfront sunsets. Grandparents want front-row seats at soccer games, school plays, and weekend sleepovers.
2️⃣ A Support Circle for Aging
As Boomers get older, being closer to adult children means more support, safety, and shared responsibilities.
3️⃣ Helping Adult Children With Costs
Boomers often provide:
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School pick-ups
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Babysitting
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Financial help with housing
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Shared living costs
It’s not just sentimental—it’s strategic.
4️⃣ Downsizing Without Feeling “Far Away”
Boomers may downsize to newer, more efficient homes while staying anchored to family ties.
What Home Features Boomers Want Now 🏡✨
They’re not just buying smaller—they’re buying smarter. Popular features include:
| Feature | Why It Matters |
|---|---|
| Main-floor primary suites | Aging-in-place convenience |
| Open layouts | Better family gatherings |
| Low-maintenance exteriors | Less upkeep, more time living |
| Walkability to parks, schools, and shops | Lifestyle + access |
| In-law suites / finished basements | Multi-gen flexibility |
Even builders are responding. Many new-construction floor plans now include multi-gen layouts, dual-kitchens, or private entrances — proof this trend isn’t slowing.
Local & Regional Insights (Cincinnati + Suburbs Focus) 🗺️
Here in the Cincinnati and East-side suburbs, this movement is especially strong. Communities like:
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Loveland
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Milford
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Anderson Township
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Batavia
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Union Township
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Williamsburg
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Mason
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West Clermont pockets
…are popular because they offer a blend of good schools, suburban amenities, and quick access between generations.
Nearby neighborhoods often chosen by relocating Boomers include:
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Walkable communities near schools
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Newer ranch-style developments
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55+ maintenance-free communities
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Homes near bike trails, parks, and grandchild activities
Thinking about a move? Start browsing here 👇
🔗 Search Cincinnati-Area Homes
https://tinyurl.com/SearchCincyHomes
Financial & Lending Considerations 💰
Here’s where Boomers really stand out: many buy with cash after selling a larger home.
However, cash isn’t the only strategic choice. Some choose to finance intentionally to:
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Preserve retirement liquidity
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Invest sale proceeds
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Transfer wealth via gifting or shared housing costs
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Reduce tax burden
Other financial considerations:
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Ask about portability of property tax exemptions (varies by state)
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Compare traditional mortgages to HELOCs or reverse purchase loans
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Consult a financial advisor regarding capital gains & downsizing strategies
When selling your current home, start here:
🔗 Check Your Home Value Estimate
https://tinyurl.com/CincyHomeValue
Tips for Boomers Starting Their Home Search 🔍
Here’s a smart path to approach the move:
✨ Step 1: Clarify lifestyle needs first
Do you want to be 2 miles away or living under the same roof?
✨ Step 2: Map driving distances
Time to kids’ schools, sports facilities, medical providers, airports.
✨ Step 3: Prioritize future-proof features
Think grab bars, wide hallways, low/no-step entries.
✨ Step 4: Evaluate HOAs & maintenance plans
They may help minimize yard and exterior obligations.
✨ Step 5: Work with a local agent who understands multi-gen trends
This move is personal AND strategic—guidance matters.
Professional Realtor® Strategy Advice 🎯
Here’s what I recommend to Boomers relocating to be near family:
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Sell before you feel rushed — timing the market matters.
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Tour a variety of neighborhood types, not just age-restricted communities.
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Think from a resale perspective—choose a home that other future buyers will want too.
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Plan for long-term accessibility needs, even if you don’t need them now.
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Keep emotions in balance—moving closer to family is exciting, but the home must still fit your life.
As a local agent who works with many relocating grandparents, I help clients evaluate both emotional and strategic factors so the move feels right on all fronts.
Final Thoughts + Why This Trend Isn’t Slowing 📌
Boomers aren’t retiring away from family—they’re retiring toward them. The new American dream is connection:
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More sleepovers
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More support
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More shared milestones
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More time with the people who matter most ❤️
As living costs rise and family structures evolve, this trend will only continue gaining momentum.
Ready to Explore a Move Closer to Family? Let’s Talk. 📲
If you’re considering relocating to be closer to the grandkids, I’d love to help you map out a smart plan — financially, emotionally, and strategically.
👇 Schedule a 30-minute consultation
https://tinyurl.com/Schedulea30MinuteCall
👇 Browse Cincinnati-area homes for sale
https://tinyurl.com/SearchCincyHomes
👇 Read more market insights on the blog
https://mikemcentush.sites.cbmoxi.com/my-blog
Whether you’re downsizing, buying new construction, or exploring multi-gen living, I’m here to help you make a move that feels right and pays off long-term.
📞 Contact: Mike McEntush, REALTOR® — Coldwell Banker Realty
📍 Cincinnati, OH
💼 Local | Data-Driven | Results That Move U
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